Many people put in a lot of resources into starting a business (even if it ends up failing).
It’s okay for people with a lot of money to throw away…
But you have a very limited budget right?
This means that you need to start getting results as soon as possible!
Besides, like most small business owners, you’ll not figure things out on your first try.
You need to reduce the amount of money you lose as much as possible.
Follow the simple steps below and you can start making more sales in your business without spending any money.
Do you want to skip the many errors that first-timers make while running their business?
You can see proven strategies that have worked for other business owners, common mistakes made and how you can avoid these mistakes.
Check out the webinar for FREE here.
Now let’s build your cost-free marketing plan that brings in more customers!
1. Build Your Brand
You have probably heard this a lot of times and think it’s simply getting a logo and a couple of bright colours.
It’s much more!
Building your brand usually involves choosing a brand colour and logo but it is not limited to these things.
In fact, these are not even the most important!
Building a brand means associating your product/service with an emotion.
What makes you stand out? How do you want people to feel about you? What should they say about what you offer?
Word-of-mouth is a cheap way to get people to advertise your products/services for free.
People will always talk so, why not make them say the right things about your brand!
Be intentional about what you stand for and people who share the same values will become loyal to your brand.
This is the first and most crucial step in your marketing efforts!
PS: Your brand’s image is not easy to change; it lasts for a long time in the minds of people.
If you do not get this right, it’ll be very difficult to get loyal customers even if you finally get a big budget and do a lot of advertising.
Do you need help?
DABGS lists all you need to do so you do not forget anything and hold your hand as you do them in order to not make any mistake when doing this crucial step.
2. Research Ways To Generate Leads Organically
If you were in a war zone and you had only three bullets, how carefully would you shoot?
Leads are people who are likely to purchase your products.
You can locate them by running ads but we don’t want to spend any money right?
Social media is one of the few ways you can attract leads organically.
You should research which platform your potential customers are on, learn how these platforms work and start connecting with your potential customers.
Remember to avoid common mistakes like only posting your products/services on your social media pages.
Check out this blog post to see 4 costly mistakes small business owners are making on Instagram
You can also generate leads by writing helpful blog posts around your content offering.
The secret of organic lead generation is to know who your potential customers are, locate where they are and provide content that interests them.
If you do this well, you’ll have people coming to you to ask for what you sell instead of going to them.
3. Don’t Forget To Follow-Up
According to research, only 4% of people buy immediately.
That means if you generate 100 leads (people who are likely to buy), only 4 of them will buy immediately.
So what happens to the remaining 96?
That’s where follow up comes in.
You can do this via emails or one-on-one calls…
Remember to do whatever works best for you.
Did you find this helpful?
Then you’d love to see our framework for attracting more customers and increasing your revenue.