Have you been hearing a lot about how TikTok is becoming more popular?
Yes, it’s true.
In just 5 years, TikTok has become the 7th largest social media platform in the world with more people signing up.
If you think TikTok is just for funny videos,
Read this article and you’ll see how to find people who are interested in your product(s) or service(s) on TikTok and how to gain more customers.
1. Identify Those Who Need Your Product(s)/Service(s)
For you to make waves on TikTok, you’ll need to create content.
But everybody can not like your content; you need a specific audience.
Zach King who has over 66 million followers simply creates special effect videos and he has continued to do just that.
Since you are a business owner, the wise thing to do is to create content for people who are likely to be interested in what you sell.
No, not sales videos… I’ll show you what type of content to create in a bit.
2. Post Valuable Content Consistently
This is a rule for growth that applies to all social media platforms.
Now that you know who you are creating TikTok videos for, the next step is to create content that they find interesting.
Every time you post to TikTok, you create a new opportunity to show up on people’s For You pages.
For example, if you offer event catering service,
You can create content that shows how to make common meals differently, how to set up dinner in an even better way, common food errors people make, how to fix simple meals in 5 minutes, etc
These were gotten while typing this and I’m not even a caterer.
The point is that this is not hard and if you do it right, you will get more clients and you can even cross the 100,00 followers mark that allows you to start getting paid for your videos.
If you can, post at least once every day.
But ensure that your content does not reduce in value.
It is better to post 5 valuable pieces of content every week than 7 pieces of content that nobody wants to watch.
Consistency and value are key to gaining more followers.
PS: Don’t forget to respond to comments as soon as possible.
3. Join TikTok Trends
It is important to stand out but to gain the attention of more people, you need to be where they are looking at.
TikTok trends are very common and in fact, that’s the only thing some people do and they create content that people watch.
61% of people say they find brands more likable when they take part in TikTok trends.
To find trends on TikTok:
Use the Discover tab
Follow the #trendalert and #tiktokchallenge hashtags.
Spend some time scrolling through your For You page.
PS: The Discover tab is similar to Instagram’s Explore, except it breaks down content by trend type. You can find the Discover tab at the bottom of your screen in the TikTok app.
The For You page is usually the first page you see when you log into your TikTok account.